Quintiles’ The Art of Safety exhibit utilized powerful images of the human body’s reactions to drugs with micrograph lab images that were descriptive and visually engaging — shining a light on the beauty of science.
Not only did the Art of Safety start a dialog among the lead audiences, it established Quintiles as a leader in safety services without the “we’re-the-leader” rhetoric. The initiative was so successful it was continued past the original timeline and was a touring show in many research and biopharma facilities beyond its use in trade shows and events.
*Work created and produced at R+M Agency
THE CHALLENGE
•Quintiles, a leader in pharmaceutical contract services needed to promote their safety services and a brochure or website was not going to do the trick.
THE STRATEGY AND EXECUTION
•Solicited the interest and engagement of key audiences with something different, an invitation to an art event.
•Positioned Quintiles as a caring leader in safety services.
•Based on the research, a dialog was started connecting the audiences passion for science and art.
MY ROLE
•Collaboration on the positioning/ messaging and name development.
•With the strategist, guided the planning of the individual events and program flow.
•Led the direction, design, application and image selection of the creative.
*Work created and produced at R+M Agenc