The new world of insurance.
The insurance industry is an industry that moves slowly, but it is imperative to educate the industry on the expectations of today’s consumer. Insurance is seen as a necessity, but this new messaging and cohort work is helping IBM revitalize the industry and allow their consumers to get answers when and where they want them.
*Work created and produced at Centerline Digital
THE CHALLENGE
•Develop a messaging framework and content plan introducing cognitive thinking to the slow-to-evolve insurance industry.
THE STRATEGY AND EXECUTION
•Created a narrative focused on the “New world of insurance”.
•Connected a cautious audience with the help of IBM Industry Academy experts.
•Developed content focused on each of the targets key priorities and prioritized solutions that can be immediately integrated into a prospects business.
MY ROLE
•Key member running and guiding the messaging workshop and outcomes.
•Prepared and led the full team and kept a keen eye on the work’s synergy with IBM’s new cognitive business initiative.
•Developed interview guides and helped to capture IBM Industry Academy expert insights on film and turn them into effective communications.
*Work created and produced at Centerline Digital