Being the underdogs in the 2012 Olympics, U.S.A. Team Pursuit defied odds and earned a Silver Medal.
For the 2016 Olympic Games, IBM empowered the team to track real-time data – something that they didn't have access to previously. Rather than rely on intuition, they now had access to data that identifies opportune times to manage power. This initiative not only promoted the power of IBM Watson IoT, it did it in a timely manner that enabled organic promotion.
*Work created and produced at Centerline Digital
THE CHALLENGE
•Promote the connection of IBM Internet of Things and the U.S.A. Olympic Team Pursuit squad.
THE STRATEGY AND EXECUTION
•Highlighted the real-world application of IoT in a tangible way.
•Managed the needs of the piece with the schedules of the athletes during training.
•Created long-form and short-form videos to be used at events and on IBM.com, supplemented with social tiles and case study content.
MY ROLE
•Creative direction to define the approach and guidance of the IoT story.
•Conducted all athlete and coach interviews as well as being a lead in all client engagements.
•Guided the editing, animation and creation of the pieces to retain the purity of the message and the excitement of the games.
*Work created and produced at Centerline Digital